In the world of issue combination uphill ahead and branding, going digital is all the buzz. So just what is digital sponsorship and how can we use it to mass our businesses? Digital Marketing Defined Digital tutelage is the advertising and publicity of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any publicity media that is delivered electronically is considered digital publicity. This leaves lonesome various forms of person-to-person (P2P) publicity, print advertising and focus on publicity outdoor of the digital publicity umbrella. Even subsequently, print ads, tackle mail, print directories, billboards and posters are all starting to colleague uphill to their digital counterparts. With items following URL landing pages, QR codes, web banner advertising, online directories and t...